Monopoly: Hereford Edition launch
Posted on 6th October 2022
Hereford Sixth Form College students celebrate with Mr Monopoly, Executive Principal Peter Cooper and Vice Principal Phil Tranter.
THE HEREFORD MONOPOLY BIG REVEAL...
... And we are on the board!
Pass GO, collect tickets for Wembley and watch non-league Hereford FC play in the FA Cup Final. And if that sounds implausible – how about collecting money for your HEIFER winning second prize in a beauty competition?
It’s all in the game.
The brand new official MONOPOLY: Hereford Edition game from Winning Moves UK and global play and entertainment company Hasbro.
And we get to feature! We are on a green property space and appear on a Community Chest card.
Executive Principal, Peter Cooper expressed his excitement: “Monopoly is part of many of our childhoods and I am delighted that the Sixth Form College has a prominent position on the board along with other icons such as the Cathedral, the Green Dragon and Castle Green. Only a select group of places worldwide have featured in specialist editions and it is a great honour for Hereford and our community that we have been chosen. The day tasks of studying, teaching, enrichment and socialising must go on but I won’t be surprised to see a few impromptu games breaking out in the near future. Now where is that top hat?”
The board’s ‘Big Reveal’ is today (6th October 2022), with the game hitting the shops this morning – both in the city and online.
A delighted Right Worshipful, the Mayor of Hereford, Councillor Mark Dykes says:
“Being a part of such an iconic and world famous board game is truly an honour and is sure to be a hit with Herefordians of all ages. This MONOPOLY game will showcase some of our own iconic landmarks, history and charities. I suspect that some of the chosen landmarks and the dreaded penalty squares you can land on will cause much debate!”
The new game sees:
- THE CITY’S NEW ‘MAYFAIR’: Hereford Cathedral unveiled as the ‘Mayfair of Hereford’.
- FREE FOOD: Near to Free Parking is the Hereford Foodbank, one of several Hereford charities to feature in the game.
- END OF LINE FOR STATION SET: The four train stations from the classic London MONOPOLY original become a ‘travel’ set. That’s because, unlike in the capital, there are not a multitude of main line stations to choose from in Hereford.
In this unique edition of the world’s most famous board game ALL the famous multi-coloured MONOPOLY property squares like Mayfair and Park Lane from the classic MONOPOLY London original are represented by Hereford landmarks and organisations. The Community Chest and Chance cards and money are Hereford themed too..
Hereford landed the honour of its very own customised MONOPOLY game after seeing off 24 other places across the West Midlands to win the accolade of its own official MONOPOLY board. The announcement was made in February. At the time of the announcement the public was invited to suggest landmarks to feature in the game.
“We have been wonderfully spoilt for choice putting this unique game together,” says Ella Gibbs, Custom Games Executive at Winning Moves UK, who are the makers of the board under official licensing from Hasbro. “Thank you to everyone who sent in suggestions.”
Over the last 25 years Winning Moves UK and Hasbro have produced official versions of MONOPOLY in cities all over the world from Dubai to Sydney... and now Hereford. The MONOPOLY: Hereford Edition game is available at Waterstones, WHSmith and extensively online, including on Amazon and Booghe.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)